![]() Like Sorrentino, Wieland’s TikTok content is both a look behind the scenes of her craft and advice for other creatives. Videos from Julie Wieland “I believe in providing the tools instead of just showing them off” Julie Wieland, a freelance graphic and web designer based in Berlin, downloaded the app in January 2020 and similarly found that the upheaval and isolation of the pandemic encouraged her to post. ![]() Sorrentino’s introduction to the app is an experience that has been replicated around the world. With hopes of one day starting a YouTube channel, Sorrentino says he though TikTok would be a step in the right direction. “Instagram wasn’t really working for me in terms of seeing growth, and I’m not a big Snapchat guy,” he says. “We’re in a golden age right now,” Sorrentino says.īoredom and increased downtime prompted by the pandemic pushed the designer to start posting. With 689 million global users and an algorithm that shows videos based on a user’s likes, content posted on the app can regularly reach millions of viewers around the world. It’s a lucrative place to be as a designer right now, Sorrentino says. Others use it as a kind of social media portfolio, documenting work in progress and other creative pieces. Many of those on “Design TikTok”, like him, use the platform to talk about life as a creative. Sorrentino is one of a growing number of designers flocking to the popular video-based social media app. Videos from Jon Sorrentino “We’re in a golden age right now” ![]() ![]() For the other portion of his videos, he shares opinions and ideas with his following – like his favourite typefaces, platforms and software. Posting videos about pricing, how many projects to put in a portfolio and finding clients, he says most of his content is based on sharing the “soft skills” that make a good designer. Known on the app as Sorrentino’s videos capture “behind the scenes” life as a designer. Alongside his client work, he also creates content for his 22,000 followers on TikTok. Sorrentino is a designer and creative consultant based in New York. “People think it’s just a place for posing and dancing, but it’s so much more than that,” says Jon Sorrentino. ![]()
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